Devon Pond Plants
NEAR DARTMOUTH & Kingsbridge, DEVON
Client Overview
Devon Pond Plants is a specialist online retailer offering a wide range of pond plants and aquatic accessories to customers across the UK. Based between Kingsbridge and Dartmouth in Devon, they have built a strong reputation for supplying high-quality plants and expert advice to pond enthusiasts. As an ecommerce business, their website is the core of their operations, making it essential to have a well-optimised, user-friendly online store.
Having worked with Devon Pond Plants for over two years on their SEO and online marketing, we were tasked in 2021 with a full redesign of their WordPress and WooCommerce website. The goal was to create a more modern, visually appealing site with improved functionality and a better user experience to help drive sales and increase customer engagement.
The Project
Our primary focus for the new Devon Pond Plants website was to enhance usability and improve conversion rates. The previous design had become outdated, and navigation was not as intuitive as it could be. The new site was built using WordPress and WooCommerce, ensuring a seamless ecommerce experience with a fresh, modern design.
Key improvements included:
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A visually engaging, mobile-friendly layout for better usability across all devices.
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Clearer calls to action to make purchasing products easier for customers.
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Improved product categorisation and search functionality to help users find what they need faster.
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Optimised page speed and performance to enhance user experience and SEO rankings.
Alongside the website redesign, we also focused on integrating the brand’s digital marketing strategy into the site structure, ensuring that their online presence remained strong and competitive in the niche ecommerce market.
Services Provided
As part of our collaboration with Devon Pond Plants, we provided a full range of digital services to support their online growth:
- Web Design & Development – A complete WordPress and WooCommerce ecommerce redesign tailored to improve conversions and user experience.
- SEO & Online Marketing – Ongoing search engine optimization strategies to increase organic traffic and boost rankings for relevant keywords.
- Email Marketing – Creating and managing email campaigns to engage customers and drive repeat purchases.
- YouTube Channel Setup, Filming & Content Strategy – Helping to establish a YouTube presence to provide educational content, drive traffic, and enhance brand authority.
Since the website launch, Devon Pond Plants has seen significant improvements in user engagement, website performance, and online sales. Our work in web design and ecommerce web design has provided them with a powerful platform to expand their business and continue growing their customer base across the UK.
